"Your customers only care about what your product does for them" — Feyi Olubodun, CEO and Managing Partner, Open Squares Africa
Update: 2024-08-25
Description
Our guest on the podcast today is Feyi Olubodun, CEO and Managing Partner of Open Squares Africa.
Feyi is a seasoned marketing executive, speaker, and author of The Villager: How Africans Consume Brands.
Before starting Open Squares Africa, he was the CEO of Insight Publicis, a leading marketing agency in Africa, where he oversaw campaigns across banking, FMCG, telecommunications, and entertainment.
On the podcast, Feyi argues that the African consumer is different from the European or American consumer and insists that successful businesses must recognise that.
Using a blend of data and field experiences, he shares some things that influences how the average African uses brands.
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